AUDIENCE IMPACT STRATEGY
Bring purpose and audience together to achieve impact
Our Audience Impact Strategy is an action-oriented change process that will unify your staff and give you the tools to make strategic decisions for your audiences.
We take your team from moving in different directions to empowered to align your resources with actions that make impact possible.
Create focused momentum internally and more easily communicate your value externally
This work brings all staff to the table so we can ensure everyone’s voices are heard and that the work we do together will resonate throughout the museum and your community.
Explore each phase of this work below
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Kera Collective was the expert and objective set of eyes Vesterheim Museum needed to look inward as it was looking outward to better serve its audiences…The impact framework we developed is a valuable, functional, and adaptable tool that is building internal capacity by helping staff use a shared language about audiences and facilitating unity in goals and evaluation across departments and teams. Vesterheim’s work with Kera Collective has been collectively empowering to the organization and individually empowering to staff to become an audience-centered organization.
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– Jennifer Kovarik, Collections Manager, Vesterheim
Creating a Shared Vision for Audience Impact at Vesterheim
Through a series of workshops, conversations, and customized tools, we led Vesterheim through the Audience Impact Strategy process to focus the institution around a shared vision that puts audiences at the center of their work.
Activating HistoryMiami Museum’s Statement of Purpose to Center Audiences
We collaborated with HistoryMiami Museum’s entire team—across all departments—to align and activate their actions with their Statement of Purpose, empowering them to make a positive impact on their audiences.
Visioning Sessions for the Smithsonian Institution Traveling Exhibition Service
We helped the Smithsonian Institution Traveling Exhibition Service and Smithsonian Affiliations develop a cohesive, audience-focused vision for a new, multi-faceted project that connects history, civic engagement, and social activism.
