Explore how we help museums

put people at the heart of their missions

Audience Research and Engagement Katie Chandler Audience Research and Engagement Katie Chandler

Understanding the Visitor Journey at the United States Capitol Visitor Center

In 2024, it had been several years since the Capitol Visitor’s Center’s (CVC) last year-long visitor study, and they were eager to better understand their current audiences and the onsite experience at the Capitol across seasons. We focused on two key audiences: general public visitors and school groups. The study centered around understanding the whole onsite visitor experience, from planning the visit through the time they left the CVC.

Read More