Explore how we help museums
put people at the heart of their missions
Testing New Ways to Experience Art with the Dallas Museum of Art
Museums teach visitors early on: don't touch. So what happens when a museum builds a space that asks them to? Building on earlier visitor research, the Dallas Museum of Art (DMA) designed Artports, seating areas in the galleries with hands-on games and puzzles, iPads with artwork stories, books, and phone chargers. Before scaling them up across the museum, DMA wanted to know how visitors were using them, and how to make them better.
Cultivating a Culture of Using Data at the United States Botanic Garden
The United States Botanic Garden (USBG) had a wealth of data about its onsite audiences from a four-season study conducted by Kera Collective a couple years prior. Now, staff were looking for ways to continue using this data by weaving it into their everyday work and decision-making.
Bringing Hidden Stories into Focus with the Smithsonian Asian Pacific American Center
The Smithsonian Asian Pacific American Center (APAC) doesn't have a museum of its own — so when its newest exhibition opened at the Smithsonian National Museum of American History, they had a question: who's actually showing up, and how are they experiencing it?
Understanding the Visitor Journey at the United States Capitol Visitor Center
In 2024, it had been several years since the Capitol Visitor’s Center’s (CVC) last year-long visitor study, and they were eager to better understand their current audiences and the onsite experience at the Capitol across seasons. We focused on two key audiences: general public visitors and school groups. The study centered around understanding the whole onsite visitor experience, from planning the visit through the time they left the CVC.
