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Understanding the Visitor Journey at the United States Capitol Visitor Center
In 2024, it had been several years since the Capitol Visitor’s Center’s (CVC) last year-long visitor study, and they were eager to better understand their current audiences and the onsite experience at the Capitol across seasons. We focused on two key audiences: general public visitors and school groups. The study centered around understanding the whole onsite visitor experience, from planning the visit through the time they left the CVC.