Climate Solutions: How Audience Research Helped Us Support Visitors in Envisioning Alternate Climate Realities

Creating ChangeMuseum Audiences
Written By Multiple Authors

By: Katie Chandler, Jen Kretser, and Stephanie Ratcliffe

In this article, Katie Chandler and co-authors Jen Kretser and Stephanie Ratcliffe explain how early audience research and evaluation shaped The Wild Center's strategies and messaging as it developed a new exhibition focused on climate change solutions.

This article first appeared in the journal Exhibition (Spring 2024) vol. 43, no. 1, and is reproduced with permission. www.aam-us.org/programs/exhibition-journal/ 

Multiple Authors
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