Rethinking Museum Visitors: Using K-means Cluster Analysis to Explore a Museum’s Audience Evaluation & Research DesignMuseum Audiences Oct 1 Written By Multiple Authors By: Amanda Krantz, Randi Korn, and Margaret Menninger This article describes how the statistical procedure K-means cluster analysis can be used to deconstruct the complex nature of museum visitors. View the article Publication Multiple Authors
Rethinking Museum Visitors: Using K-means Cluster Analysis to Explore a Museum’s Audience Evaluation & Research DesignMuseum Audiences Oct 1 Written By Multiple Authors By: Amanda Krantz, Randi Korn, and Margaret Menninger This article describes how the statistical procedure K-means cluster analysis can be used to deconstruct the complex nature of museum visitors. View the article Publication Multiple Authors
