IMPACT-DRIVEN STRATEGY
Clarifying a museum's purpose to create a cohesive vision of and strategy for achieving the unique impact it wants to have on audiences
Continually focused on impact—the positive difference you make in people’s lives
We empower you to align your resources and actions to make impact possible.
We help you break down internal silos and create a common vision across your organization.
By establishing shared language to describe your purpose and value, you create focused momentum internally and can more easily communicate your value externally.
UNCOVER THE “WHY”
It’s not just about what you do, but why. The first step to realizing impact is to identify and clarify the underlying purpose of your work— the positive difference you want to make.
PRIORITIZE THE “WHO”
You can't be all things to all people. We help you clarify and prioritize your audiences so you can focus your time and resources in ways that will maximize your impact.
ALIGN THE “HOW”
Achieving impact depends on taking action. We help you connect your vision with concrete action steps to achieve your desired impact on your audiences and course-correct as needs and circumstances change.
We offer ongoing support and coaching so you can successfully and sustainably implement your impact-driven strategy.
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The Kera Collective team provided invaluable support in developing our young adult engagement strategy, breaking it down into manageable pieces, including focus groups, 1:1 interviews, and visioning sessions. And their online facilitation was nothing short of amazing, culminating in a three-hour Zoom session with multiple breakouts and jam boards. We got what we needed—on time—and the final product was beautifully presented.
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– Sheila Kinkade, Storyteller/Content Strategist, Mind & Life Institute
Articulating Impact and Aligning Actions for Teen Programs
We partnered with the Fine Arts Museums of San Francisco to develop an impact-driven strategy for its Teen Programs, an audience not often cultivated by museums.
Developing a Cross-Departmental Evaluation Strategy for a Children’s Museum
Through a long term partnership, we’ve helped the Creative Discovery Museum unite its staff members around a common vision of audience impact.
Visioning Sessions for National Youth-Focused Social Justice and Civic Engagement Initiative
We helped the Smithsonian Institution Traveling Exhibition Service and Smithsonian Affiliations develop a cohesive, audience-focused vision for a new, multifaceted project that connects history, civic engagement, and social activism.
