Inspiring Planet-Savvy Citizens: Evaluation as a Tool for Organizational and Social Change
By: Katie Chandler and Guest Authors: Kara Blond and Shari Werb
This article explores how the National Museum of Natural History and RK&A analyzed 10 years of museum evaluation to build the institution’s accumulated knowledge by identifying and understanding trends over time. It also discusses how the framework RK&A and the museum developed will enable the museum to consistently measure the results of critical exhibition content, and explore the museum’s longitudinal impact on visitor attitudes and engagement. This article first appeared in the journal Exhibition (Fall 2017) Vol. 36 No. 2 and is reproduced with permission.