The Many Shapes of Formative Evaluation in Exhibition Development

In this article, Cathy Sigmond describes the principles that underlie formative evaluation, showcases the range of ways museum practitioners can integrate formative evaluation into the exhibition development process, and considers how we might evolve and strengthen our traditional approaches to formative evaluation by drawing on similar areas of practice such as user experience design and information architecture. This article first appeared in the journal Exhibition (Spring 2019) Vol. 38 No. 1 and is reproduced with permission.