Client: United States Capitol Visitor Center | Location: Washington, DC
As part of a larger data integration project, the Capitol Visitor Center has the opportunity to remediate the interface of its existing digital interactives in Exhibition Hall. As part of this remediation, staff identified three specific digital interactives for visitor evaluation.
THE APPROACH
Kera conducted observations and interviews with visitors to three digital interactives in Exhibition Hall, capturing a mix of adult-only visitors, family groups, and international visitors. The three interactives of focus were identified by staff because they perceived potential barriers to visitors’ experiences with these specific interactives.
WHAT WE LEARNED
Evaluation revealed that all three interactives had a mix of glows (successful aspects of the interactive that should be retained) and grows (areas for improvement to be addressed through remediation):
The Lawmaking, Congress, & the People interactive was visually appealing, conveyed interesting content, and visitors particularly enjoyed seeing other visitors’ responses to questions posed within the interactive. The interactive could be improved with remediation to the onboarding sequence and navigation in support of a clear big idea.
The Virtual Tour interactive was valued by visitors for helping them see and appreciate the architectural significance of details of the Capitol building. Small changes can be made to improve the findability of 360-degree-view feature and room-to-room navigation.
The Can You Pass the Law? interactive helped visitors appreciate and understand the complex process of passing a law. The interactive can be streamlined in some ways–consolidating screens to reduce clicks and editing text for conciseness–and seed the big ideas across the experience versus on the final screen.
