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The Parental Role in Children’s Museums: Perceptions, Attitudes, and Behaviors
This article presents the results of audience research at a children’s museum in Philadelphia. The research focuses on understanding the parental role in a children’s museum experience.
Rethinking Museum Visitors: Using K-means Cluster Analysis to Explore a Museum’s Audience
This article describes how the statistical procedure K-means cluster analysis can be used to deconstruct the complex nature of museum visitors.