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The latest from our team
Sample Size: What is an appropriate sample for qualitative studies?
Figuring out sample size for interviews can sometimes feel trickier than for quantitative methods, like questionnaires because there aren’t tools like sample size calculators to use. However, there are several important questions to consider that can help guide your decision-making.
Sampling Protocols: How do I know that my sample represents the actual population?
Sampling is a very important consideration for all types of data collection. For audience research and summative evaluations in particular, it is important that the sample from which data is collected represents the actual population.
Sample Size: How many questionnaires is enough?
Sample size is a standard question we are asked, particularly for questionnaires since we will be using statistical analyses. Read about what we recommend and why.
IRB and School District Review—A Necessary Slow Down
I’d like to piggy-back on the slow movement and talk about Institutional Review Board (IRB) and school district review, which is Slow with a capital ‘s’—for better or worse.
The Parental Role in Children’s Museums: Perceptions, Attitudes, and Behaviors
This article presents the results of audience research at a children’s museum in Philadelphia. The research focuses on understanding the parental role in a children’s museum experience.
Rethinking Museum Visitors: Using K-means Cluster Analysis to Explore a Museum’s Audience
This article describes how the statistical procedure K-means cluster analysis can be used to deconstruct the complex nature of museum visitors.