At this year’s National Art Education Association National Convention (NAEA), I presented (although not in person as intended) as part of a session called “The Ethics of Care: Love, Morals, and the Future of Museum Education.” As my former professor Dana Carlisle Kletchka described in our presentation, the Ethics of Care, or Care Ethics, is a philosophical approach to morals developed in the 1970s with feminist roots.

In our work at Kera, we often ask museum practitioners to articulate audience outcomes as a starting point for planning and evaluation. Audience outcomes are the difference a museum intends to make in its audiences’ lives through an experience (like an exhibition or a program).

Matters of Experience is a podcast about the creativity, innovation, and psychology driving designed experiences and encounters. In this episode, Cathy Sigmond chats with hosts Brenda Cowan and Abby Honor about how we use data and insights from human-centered research to help museums connect with their audiences and shape great visitor experiences.

This month, we feature three resources about the need for moving beyond performative gestures toward meaningful shifts to address social problems and inequities.

In recent years, the museum field, like much of the nonprofit world, has faced a reckoning when it comes to salary transparency and equity, sparking change across the industry.

Digital museum content, such as digital exhibitions, online collections, and interactive experiences, is an excellent way to engage visitors and allow them to explore topics in more detail and on their own time. For instance, the National Gallery of Art recently shared that its website traffic has doubled since launching its daily puzzle game Artle in May 2022. By providing a unique, interactive experience, the National Gallery of Art has successfully encouraged more visitors to explore the many collections and programs the museum has to offer.

Language is the main way we communicate.

The words and phrases we use, whether intentional or subconscious, have enormous power to shape how we make sense of our world. This month, we’re sharing three perspectives on how language gives us meaning.

When analyzing qualitative data, our end goal is always to provide a sense of how much or how little an idea or trend came up within the whole sample. Sometimes, it’s very clear—people either say “yes, I liked this” or “no, I didn’t like this,” and there were no overlapping reasons why. But most of the time, it’s less straightforward and more nuanced. We have to interpret what people say based on many factors.

February is Black History Month. And while the responsibility of acknowledging the often overlooked contributions of Black people and inequities they face is a daily endeavor, February offers us an annual opportunity for organizations (particularly predominantly white ones) to look inward and consider whether they are living up to their anti-racist ideals.

In African American literature, my field of study, citation is pivotal practice—one of call and response. Throughout college and graduate school, my African American literature professors would turn toward us, their students, and pause. After a breath, they would all say something to this effect: “Citation is important. Why? Because you are calling on the ancestors, Black thinkers and leaders, before you. Their voices are often left out of the historical record. In your research, you must not forget the voices you have learned from.” Today, as I approach museum work, I take this lesson with me.

People bring their own values and beliefs to any encounter they have. To connect and resonate with people, it’s important to take into account their distinctive ways of making sense of the world.

This month, we’re sharing three examples of ways to meet people where they are.

With a majority of TikTok users belonging to Gen Z, the platform can be a great way to pull in younger, diverse audiences that may not be as involved in or aware of museum happenings. Yet, social media moves at a hyper fast pace, with new trends appearing every day and heavily saturated feeds. Understandably, getting started on TikTok may seem daunting.

Most of the time, if you have a question or a problem, you can guarantee that someone else does too. When we’re lucky, we find that someone out in the universe has taken the time to compile or describe the solution or the answers.

This month, we’re sharing some tips, tricks, and lists we found recently that are helping us out in work and in life!

Most museums have a generalized notion of their audiences. They may broadly refer to “families,” “empty nesters,” “locals,” and “tourists.” But those broad categories tell us very little about what audiences value, care about, and believe in.

With bad news a constant refrain in the world, it’s easy to allow negativity and worry to seep into our consciousness and overlook the joy all around us. So, this month, we’re sharing ways we’ve felt uplifted and inspired by our colleagues in the museum industry. We hope it brings you joy as we close out 2022 and prepare for a new year!

Evaluating audiences’ experiences in a museum program, exhibition, or initiative, like most things, requires thoughtfulness and planning to be useful. But, when things get busy and deadlines loom, sometimes the last thing you want to do is slow down and consider why you are doing something.

This article, co-written by three art museum educators and Visual Thinking Strategies (VTS) coaches, explores VTS’ potential as an anti-racist teaching tool.

It’s been about a year since the American Alliance of Museums (AAM) and Wilkening Consulting published “Museums and Trust 2021.” The report states that museums continue to be regarded as “highly trustworthy.” This statement made me uncomfortable last year and continues to bother me now.

When do you feel seen?

What a difference it makes when we feel seen for who we are, when we feel like someone is looking out for us and our needs, or when something we encounter resonates in a deeply personal way. This month, we invite you to take a moment to think about the ways that museums do or do not “see” you.

When visiting the Met earlier this year, I was especially interested in the Islamic art exhibitions. As I wandered through, trailing from South Asia to Ottoman Anatolia to Damascus, I was on the one hand in awe of how the Met had such a wide variety of items from these places, but on the other hand, distraught and angered by the objects on display.